Creative on Demand

How the Habit of Creativity Delivers Exponential Outcomes from Limited Resources

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Creative on Demand:

How the Habit of Creativity Delivers Exponential Outcomes from Limited Resources

We’ve all seen the examples of Lego’s Hollywood movie, GE Ecomagination and Red Bull’s sky dive from the stratosphere. They’re held up time and time again as beacons of killer creative. Enough already. It’s easy if you have sexy products, but we sell boring B2B stuff. Those examples don’t have anything to do with us. Or do they?

It turns out, we all suffer from something called Brand Detachment Disorder (B.D.D). We can’t connect the dots with unrelated brands and our blindness kills creative ideas before we even start. But guess what – it’s possible to cure our disease, shift our thinking, and become the most innovative marketers on the planet. It’s possible to tap inspired creativity any moment we need it.

Welcome to Creative on Demand.

In this enlightening presentation, author and B2B marketing expert Carla Johnson will uncover the secrets to inspiring true creativity. You’ll learn how brilliant brands nurture tiny creativity everyday instead of only when they need it. How you too can combat B.D.D., separate process from product, and breed unstoppable creativity and game-changing innovation throughout your company.

Are you ready to get creative on demand?

Perfect For:

  • Executives / Business Leaders
  • Marketing
  • IT
  • HR

Event Producers Who Love Carla


 
Yamaha
BlueRiver
Ignite 2017
Private Sector Organization of Jamaica
RICOH
Cameron
Emerson
Motorola
 

“Carla is an incredibly on point speaker. Charismatic and authoritative, yet very approachable. That’s a rare combination. Her points are well researched and illustrated. She works hard to ensure that the substance of her talk is tailored to the industry and expectations of the audience. Carla does a great job at taking something as intangible or unmanageable as creativity, and making it feel manageable, and an attainable aspiration. She frames up the structure of the story well, moving from big picture and into detail.”

CARLOS ABLER
Jedi: Content Marketing Strategy
3M