March 6, 2017
50 Brilliant Marketers to Follow in 2017
The Chief Experience Officer at Type A Communications, Carla Johnson knows precisely how to tap into brand storytelling to inspire customer action. Johnson shares her expert tips on content marketing in her superb book “Experiences: The 7th Era of Marketing.” Johnson is an instructor at Rutgers University, the Content Marketing Institute, the ANA, and the Online Marketing Institute. She speaks frequently at marketing conferences to discuss the future of the industry.
February 28, 2017
diGJamaica’s Top 10 Takeaways from the PSOJ Social Media Business Conference 2017
The conference, which targetted CEOs, managing directors and marketing executives, featured international marketing content presenter Carla Johnson, author, Experiences: The 7th Era of Marketing.
February 14, 2017
LinkedIn Marketing Solutions
We Asked 10 Happy Marketers What They Love Most about Their Jobs
What I love most about my job is helping people connect the dots and become more creative with the work that they do. Marketers have lots of great ideas but struggle with how to move them forward. They see great work from a brand and immediately discount it, saying it would never work in their world because they don’t have the budget, the resources, their organization is too bureaucratic, they sell boring stuff and on and on. These are really just excuses.
February 7, 2017
50 Content Marketing Influencers to Follow in 2017
A way to stay current on relevant topics and engage with others in the marketing industry is to follow experts on Twitter. For those looking to bone up on content marketing, we’ve curated a list of 50 influencers who will keep you up-to-date with the ins and outs of the content world. 10. Carla Johnson: Chief Experience Officer at Type A Communications, Vice Chair of the Business Marketing Association, and author of Experience: The 7th Era of Marketing. @CarlaJohnson
January 17, 2017
Brand Driven Digital
Creating Stories from Customer Empathy with Carla Johnson
“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marketing stopped by the On Brand podcast to discuss all of this.
January 11, 2017
Association of National Advertisers
Shattering the Myths of Multicultural Marketing
As multicultural marketing becomes synonymous with mainstream marketing, B-to-B companies not only have an opportunity to attract new customers and build more diverse relationships but dramatically change their creative mindset. “B-to-B marketers focus on selling their individual products or services, instead of connecting with people, and that makes their marketing boring,” says Carla Johnson
January 3, 2017
Content Marketing Forum
Content Marketing eBooks: The Ultimate List
Every B2B marketer should read Account Based Marketing: Fundamentals Every B2B Marketer Must Know from Demandbase. This eBook covers why it’s getting harder to engage customers during the increasingly complex B2B buying process, and forces you to be honest about why you’re not already making progress.
December 22, 2016
139 Content Marketing Blogs to Watch in 2017
Carla Johnson is an expert at turning brand stories into amazing customer experiences. She’s an author, speaker, and world-renowned content and brand strategist. She has great information, ideas, and tips on how to craft powerful messaging that resonates with your ideal audience at ever stage of the customer journey.
November 17, 2016
To Improve Customer Experience, Improve Employee Engagement
2016 has had its share of customer experience challenges—airline system outages, tainted burrito ingredients, and exploding balancing scooters. How can corporate chiefs allow an environment in which checks and balances don’t catch these mistakes? Are the values that leaders hold misaligned with what matters to employees?
October 17, 2016
Marketing Insider Group
THE 60 BEST MARKETING SPEAKERS TO ROCK YOUR EVENT
Carla Johnson is one of the brightest minds in marketing. She helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences for customers and employees. Through her consultancy, Type A Communications, she works as a trusted advisor to blue-chip brands such as She’s worked with companies such as American Express, Dell, Emerson and Motorola Solutions to establish open conversations and instill creative confidence as they tap into new ways of bringing their brand stories to life in fun and captivating ways. Carla is co-author of the book Experiences: The 7th Era of Marketing, which teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations.
September 6, 2016
Top Rank Marketing
50 Top Content Marketing Influencers to Follow
As you may know, I’m very interested in influence when it comes to marketing and events create an ideal opportunity to identify, qualify and rank the social influence of the speakers that have worked so hard to deliver useful information to attendees. That’s exactly what I’ve done with this post and the 2016 Content Marketing World speakers. Carla Johnson. Marketing and Customer Experience Consultant, Type A Communications, Author Presenting: My Employee Said What?!?! Creating a Content Strategy For Employees, The Most Vital and Ignored Audience and How B2B Executives Need to Strategize in the World of Content.
June 14, 2016
Why Content Marketing Is the Cornerstone of Customer Experience
Content marketing has solidified itself as a practice that strategically builds valuable relationships with audiences. Successful marketers have gone beyond the notion of “content” as marketing in and of itself, and they understand that it’s now a strategic function of business-one that should be planned, created, and managed as carefully as any other product or service.
February 23, 2016
Search Engine Journal
50 Awesome Women in Marketing to Follow
Carla is one of the more well-known people on the list. A regular speaker and author on B2B marketing and an instructor at Rutgers, Carla is someone who has evolved with the marketing space and continues to expand her experience and education to stay at the top of the field.
January 4, 2016
The Top Twenty Content Marketing Influencers You MUST Know
When storytelling is at the core of your content marketing efforts, you know you’re positioned for win. Carla eats, drinks, breathes and sleeps storytelling and her ability to hone in on a brand’s key messaging makes her one of the greats. Her work with large mega-brands to develop evocative marketing experiences demonstrates that armed with a great story, companies can gain interest, engage, enchant – and purchase.